Welcome Home

Celebrating high density living and the urban lifestyle

The Urban Taskforce launched its ‘Welcome Home’ campaign this week with a morning tea forum hosted by law firm Allens.

The campaign seeks to legitimise apartment living and highlight the benefits of an urban lifestyle.

Often the media chooses to portray apartment dwellers in a negative way, claiming that they are dissatisfied and unhappy with their home and lifestyle. This is quite simply not the case – apartment dwellers enjoy having amenities, transport and services within walking distance and often within their own building, and don’t mind trading space or a backyard for a more convenient lifestyle.

The ‘Welcome Home’ campaign seeks to celebrate higher-density living and highlight the many benefits of an urban lifestyle. Developed in collaboration with Daniel Stone and Sofia Madden from communications firm Principle Co, the campaign includes a website and focuses on engagement through social media and email.

Are you interested in supporting the urban lifestyle? Click here to visit the Welcome Home website and register your support.

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