13 What are the biggest influences and benefits of apartment living? The McCrindle research asked the 753 apartment dwellers through the online survey a number of questions about what influenced their choice of an apartment and what were the biggest benefits of apartment living. The responses were broken down into the five emerging apartment household groups. What were the 3 most influential factors for you when you chose to live in your current home? In your opinion, what are the 3 greatest benefits of living in a unit or apartment? INFLUENTIAL FACTORS BENEFICIAL FACTORS Access to public transport Affordability (i.e. purchase / rental price) Safety & security Lifestyle (i.e. cosmopolitan, suburban, rural, etc) Local schools / childcare 45% 59% 56% 51% 70% 76% 51% 52% 46% 58% 35% 31% 29% 27% 30% 30% 27% 21% 15% 31% 26% 3% 1% 39% 5% Low maintenance Price Safety & security Access to public transport 42% 46% 42% 54% 45% 40% 31% 35% 39% 44% 40% 37% 32% 20% 41% 35% 36% 47% 34% 39% Vertical families Solo metropolites Group households Cosmo couples One-parent families KEY Vertical families Solo metropolites Group households Cosmo couples One-parent families KEY